Glamorous Wash, Diva.
Doing the laundry has always been considered a “woman’s” job. But what makes doing the laundry only meant for women. I think it’s the laundry products such as detergent, stain remover and dry balls that have been tailored towards a women/feminine aesthetic. So, I wanted to share my favorite detergent brand/scent in a more manly aesthetic, to show that men can do laundry too. I gave two options of aesthetic; one is a more vintage vibe and the other has an electric vibe that is more playful. My location was Spring Wash and Dry, which is a laundry matt that had tons of washing machines and driers of all variations. My goal was the create photographs that showed off Glamorous Wash in a less glamorous space. I wanted to highlight that anyone can use this detergent, no matter the gender. And that laundry does not have to be this awful chore, having your clothes smell fresh and clean is rewarding.